Logo design and its impact on companies
Logo design and its impact on companies
First: Know the logo (slogan)
The logo or slogan is known as a symbol, image, or shape that is inferred to a company, product or person, and it is considered a fixed, distinctive and quickly established trademark in the mind, and the logo consists of a name, letter, several letters, or a sketch or a mixture of two types, and is distinguished by its colors Fixed, it embeds its shape and colors in the memory.
Logo design is the most important visual element that reflects the culture and identity of the company, and it is very important to the company's vision and its permanent presence in the labor market, so companies always focus on designing the logo because it is the first thing that potential customers will see as it gives potential customers an idea of the company's business, identity and professionalism.
Marketing for any company starts from the logo, the more attractive, simple and able to reflect the company's identity and culture, the more potential customers see that it is a reliable and professional company.
Second: the importance of logo design for brands
Logo design for startups is as important as a person’s name at birth, as it affects their relationships, business, and destiny as well, so the first impression is always important. Logo design is also the first image of the company, so the logo design should be useful about the company's business, the field of activity, the quality of the product or service, when designing the logo, the company's work must be taken into account, where the elements that will be used in the logo must be specified. It is preferable for the logo designer to be a professional or a professional and friendly advertising agency, as this company works to collect information from clients and transform it into a logo that represents the company, its competence and its identity.
The logo can also be defined as the signature of the companies. It is designed to take on the identity of the company, because every work the company does will be referred to with this logo, for this reason if you have a good logo you will have a good image.
Companies that work on designing a logo for business pay attention to dozens of things while designing, and one of them is the colors of the logo. Logo designers who know the effects of colors on human psychology very well work to define colors according to the field of work of the institution or organization where some colors give people confidence and some colors It works to neutralize some other colors, for example, slogans prepared in black colors that dominate the official form, however, pessimism can be created in the private sector and it is generally preferred in the logos of official institutions. White is used as a background for many slogans because it gives peace to the addressee and increases The power of thinking also slogans prepared using blue colors stimulate feelings of freedom and ambition Although people do not easily accept being emotionally affected by color, scientists claim that they are affected, so as in many regions the effects of the slogan also benefit from the emotional effects of colors. The use of two social media giants on Facebook and Twitter in their logos of different shades of blue is a very smart thing to give A feeling that subscribers can move freely and participate.
A logo is a symbol that can be set individually, with simple programs, people can design their own logo however if the logo is not prepared by professionals it is not easy to show the expected effect because those who do the work professionally think and design every detail to have a positive effect in addition to That is, professional logo design companies register the logos they create for you in order to reduce the risk of being stolen and using the logo by others.
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We hope that we have succeeded in explaining the logo and its importance to companies clearly and briefly, and we thank you for following us.